Tuesday, 20 October 2015

Promote Your Website On Social Media Because

Promote Your Website On Social Media Because -

Social media allows a business to promote and market its own brand, with 46% of customers using social media as a primary source in their purchase decisions.

Social media sites offer businesses the opportunity to utilise its volume economy, presenting them with a rapidly increasing vast user base of potential customers and communications targets for free.

Social media presents a large opportunity across multiple channels to build on and promote service, content, advocacy building and insight.

There are many ways to track the reputation of your business and how you are performing on social media sites. A few examples include;
· CTRs (click through rate) - measuring the number of users that click on your specific link/site.
· The number of comments, ‘likes’, ‘shares’, ‘retweets’, ‘favourites’ or mentions you receive on content on your social media page.
· Statistical programs such as Google Analytics to tell you how many people are visiting your site, how they are using your site and where they were directed to your site from features that allow you to see exactly who is viewing your page such as that featured on LinkedIn.
· Opinion polls to gauge reaction to content and also clarity on how many people are engaged enough with your content to participate in the poll.

Monday, 28 September 2015

You Tube Marketing - Grow Your Business

Create Your You Tube Channel And Start Your Marketing Activities Around You Tube

What Is You Tube Channel -

A YouTube channel is a Channel you can create for personal or business use. First, you have to have a personal Channel on YouTube and then, you can create your business YouTube channel.
Now YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today)
So Plan Your Internet Marketing Activities Around Youtube Also To Get Better Result

Millions Of People Watch You Tube Video Daily - Imagine How Much Growth Of Your Business Can Achieve If Your Product Or Service Ad Is Present On You Tube 

Manage Your You Tube Ads With You Tube Reports , Analytics And APIs - Do You Know 

The YouTube Reporting and YouTube Analytics APIs let you retrieve YouTube Analytics data to automate complex reporting tasks, build custom dashboards, and much more.
  • The Reporting API supports applications that can retrieve and store bulk reports, then provide tools to filter, sort, and mine the data.
  • The Analytics API supports targeted, real-time queries to generate custom reports in response to user interaction.

Thursday, 17 September 2015

Internet Marketing - Facts And Needs

61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance )
44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance )
86% of consumers stated that using a search engine allowed them to learn something new or important that helped him/her increase his/her knowledge. (Pew Research Center, Search Engine Use)
60% of all organic clicks go to the organic top 3 search results. (Business2Community)
YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. (Social Media Today)
50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. (Search Engine Watch) 
SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. (Search Engine Journal)

Tuesday, 15 September 2015

Your Website Should Be Optimized For Smartphones

73% of smartphone owners access social networks through apps at least once per day.(Source: Lightspeed Research ) Social is mobile. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices.

Saturday, 25 July 2015

Yes You Are Loosing Business If you don’t have Digital Marketing Strategies For Your Business :

There Are Huge Opportunity Of Business Growth , Are You Ready To Grab This Opportunity  ?
Many Businessmen are complaining that there are no business in the market now a days and they are not earning  profit. Most Of them are thinking that this is a normal situation and there are actually no customers in the market.  But They are wrong , I would like to say that there are lot of customers in the market and the Indian and gloabal business is increasing day by day . The Rate Of Indian GDP is more then 7% and it is the symbol that you make take benefit of this sound growth rate .  So the question is why there are so many businessmen , who are complaining of lack of business opportunity  now a days .

You Have To Follow Digital  Marketing Techniques If want To Earn Profit .
I would like to say to such businessmen  that actually the main problem is the way they are trying to convert the potential customers . Yes This is true , As per a recent study  even today  a large number  of  businessmen are not aware about digital marketing techniques . they do not know how to make digital marketing strategy to grow their business . Most of  such business are still following the traditional marketing techniques  and are not ready to include any digital marketing professional as a part of their sales and marketing team .  

It Is Digital World And You Have To Follow Digital Marketing Techniques
Now The Business Owners  should understand that The  business scenario  has been changed due to increasing use of internet , smart phones , computers , laptops and tabs etc. All These devices are the digital devices . Now These digital equipment are the necessary part of life and we can not even imagine our life without internet and all other digital devices . So it becomes necessary to follow the new mechanism of marketing based on theses new technology and devices . In simple language we can say that the latest marketing techniques  based on internet , computers , laptops and smartphones  is the digital marketing technique . And We have to adopt digital marketing technique to survive in the business world . If you are still not prepare to  follow  digital marketing strategy , you can not go longer .

Traditional Marketing Techniques Can’t Help You More

We can not expect more business with the help of old marketing techniques like cold calls ads on TV Radio , newspaper and magazine etc .  We have to understand the changing scenario . Now Most Of us spend our lot of time using internet on our laptop and mobile phones etc . So If we want to attract more business , we have to focus on the digital marketing strategy because digital marketing strategy targets on the customers  who are using internet  through various devices like mobile phones and laptop etc . So Simply We would be in the position to get more business through digital marketing techniques .

Advantage Of Digital Marketing :

Digital Marketing Provides You The Opportunity To Get Business From Any Where .
There is no city or state limitation for the business that are using digital marketing mechanism because the easy access of internet has made it easy to reach globally .

If You Are Not Adopting Digital Marketing Strategy You Are Certainly Loosing A Large Share Of Market
Because If your competitors have started to use digital marketing mechanism , you would certainly loose a large number  of those potential customers  who are available on digital media . So avoiding digital marketing can cause you a  huge loss of business .
With The Help Of Digital Marketing Techniques You May  Reach Global :
If you want to make your brand global it is simply possible with the help of various digital marketing platforms . An Accurate digital marketing strategy is the only mechanism that may enable you to compete with your competitors successfully and establish your brand as a global brand .

A Good Digital Marketing Strategy Represents You As A Trusted Name  In The Business World  .
Yes  it is true . A consumer oriented balance digital marketing strategy takes care of  your  customers and you may present yourself as a trustworthy name .

Digital Marketing Cost Is Lower Then Traditional Marketing .
If you plan in right direction you would see that the cost of digital marketing techniques are lower then that of traditional marketing . Various traditional marketing techniques like pamphlet , newspaper ad , magazine ad costs a lot and the life of these ads are also short . Whereas any good You Tube Video , A good Slide Presentation or promotion on social media platforms would give you a long life return and their presence is also 24 x 7 .

Digital Marketing Connects You With The Mobile Consumers very easily  .
The largest number of potential customers are using mobile phones  . So You need to focus on such potential customers . There are many superb mechanism that enables you to reach such potential customers directly . If you have professionals that can make mobile marketing strategy for your business , you will certainly get outstanding return from your business . So Include marketing strategy focused on mobile phone users .

The Conversion Rate Of Digital Marketing Is Very High In Comparison To Traditional Marketing Techniques .
This is the main reason , why digital marketing mechanisms are getting so much popularity day by day .  Digital marketing  Techniques enables you to make direct connection with your potential customers . You would be in the position to get feedback of your potential customers and you may improve  the quality of your product and services accordingly . This would result in higher conversion rate .

Digital Marketing Provides You An Opportunity To Compete With Big Brands Successfully .
A balanced and perfect digital marketing strategy may enable you to compete with big brands . Because with the help of digital marketing techniques you may understand your customers need and present your product and services accordingly . You may identify  those areas that are out of reach of the global brands and then you may launch your products and services in those areas . This will certainly work for you and your customer base will increase rapidly . In this way you may compete  with your competitors .

Digital Marketing Techniques Is Very helpful in providing a quality  after sale service .

With the help of Blogs and Discussion Forums You may establish a direct conversation with your customers and it will be helpful in providing a quality After Sale Service To your customers .It Will certainly  improve company relation with customers that can help you generating more business through recommendations of satisfied customers