Digital
marketing is marketing that makes use of electronic devices such as personal computers , Smart Phones , Cell Phones and tablets etc. to engage with potential customers .
Digital marketing applies technologies or platforms such as websites, e-mail,
apps and social media .
As per many survey conducted from 2011 to 2014
Digital marketing is going to become the
most important method of marketing . This fact is also evident from the fact
that the demand of digital marketing professionals is growing very rapidly and companies are now
hiring digital marketing professionals
to implement digital marketing strategies for their companies . Such digital
marketing professionals who have the perfect knowledge of different digital
marketing techniques are getting high remuneration from their employers .
Digital
marketing is a term that is gaining popularity day by day and within a very
short span of time this term has become the core of marketing strategy of
thousands of companies . So question arise what is the reason of so much
popularity of the term digital marketing ?
If
we look behind , this term was first
used in the 1990s. Afterwards digital
marketing became an effective way to create a relationship with the consumer
for the growth of business .
As
per wikipedia Digital marketing is
often referred to as 'online marketing' or 'internet marketing'. The term
'digital marketing' has grown in popularity over time, particularly in certain
countries. In the USA 'online marketing' is still prevalent, but in the UK and
worldwide, 'digital marketing' has become the most common term, especially
after the year 2013 .
So
we see that this term is not very old and the importance of this term is
increasing due to the fact that our life is becoming more and more dependent on
the use of internet . Now most of the persons use internet services to find the
products and services of their use . Google and many other search engines has
become the part of our life and we can not even imagine our life without
internet . So it has become mandatory for every organization to keep itself present on the internet at the
right time and with right information . . If companies are present on the
internet in proper way , only then they will be able to sell their products and
services and this can be done only by
the use of different techniques of digital marketing . This is the reason of
growing importance of digital marketing . The old techniques of traditional
marketing do not have the capabilities
to fulfill the demand of the present challenging marketing world. Therefore we see that the focus of various
organization is now on digital marketing in place of traditional marketing
.
Digital
marketing is a vast area and includes within its sphere various tools and
techniques . Some important component of
digital marketing is –
Search
Engine Optimization popularly known as SEO , Social Media Optimization (SMO) ,
Content Marketing , Search Engine Marketing ,
Inbound Marketing etc .
With
the use of all the above techniques Digital Marketers make it sure that all the
information required by the potential customers are available to them when they
needed it .
But One should always remember that digital marketing is a continuous
process and if you have a systematic and continuous strategy of digital
marketing you will certainly began to gain the results of digital marketing
within some time after starting its implementation . The various research
showed that the companies having proper strategy of digital marketing are
gaining more share of business in compare to those companies that are still
relying on the traditional marketing techniques . So be aware and identify the
demand of time and start using the techniques of digital marketing from today .
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